I’m a London-based digital designer; a specialist working on fast-growing products.
Through a career spanning successful start-ups and scale-ups, I’ve developed a lean design process that delivers consistent results and scales with demand.
My process leverages ethnographic research to create user-centred products that people love, and my mastery of Figma, AI, and other tools ensures my time is best spent on what I love most: Problem-solving.
Over my 10+ year career, I’ve worked with industry giants like Google, Coca-Cola, Lego, the BBC and Roche and within smaller disrupters such as Usabilla, Publitas, and Fictioneers.
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I own the design system of developers.android.com (DAC). My team produces more with less work using a system which focuses on accessibility and best-in-class design system practices.
Led the design of a unique story-mapping UI in a SaaS startup, focusing on AI-friendly UX patterns and ethical usage of this budding technology. Also responsible for the design system and wider team processes.
Designed and implemented a custom design system based on Atomic Design principles. This drastically reduced QA time, improved our team communication, and sped up the overall process; hugely improving efficiency.
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When there isn’t a tool for a niche use case, I build it. By leveraging AI to build this mini tagging app, I saved over a week of important but mundane manual work - a week where my expertise could be used elsewhere.
Created a concept and designed "Usabilla for Email," transforming my CEO's vision into a viable product which went on to be used by Nike, Skyscanner, KLM, and others.