I’m a London-based digital designer; a specialist working on fast-growing products.

Through a career spanning successful start-ups and scale-ups, I’ve developed a lean design process that delivers consistent results and scales with demand.

My process leverages ethnographic research to create user-centred products that people love, and my mastery of Figma (and other tools) ensures my time is best spent on what I love most: Problem-solving.

Over my 10+ year career, I’ve worked with industry giants like Google, Coca-Cola, Lego, the BBC and Roche and smaller disrupters such as Usabilla, Publitas, and Fictioneers.

<aside> 💡

Projects

</aside>

<aside> 📖

View CV | PDF

</aside>

<aside> ⚒️

Personal projects (music & interiors)

</aside>

<aside> ✍️

UX articles (rather old!)

</aside>

<aside> 💬

Contact me

</aside>


My Projects

Builder.png

Google DAC

Led a rebrand of the developers.android.com (DAC) platform to align with new Google guidelines, focusing on accessibility and integrating a best-in-class design system.

CleanShot_2024-09-25_at_13.54.222x.webp

Publitas Design System

Designed and implemented a custom design system based on Atomic Design principles. This drastically reduced QA time, improved our team communication, and sped up the overall process; hugely improving efficiency.

Frame 84.png

Fictioneers: Story Mapping UI

Led the design of a unique story-mapping UI in a SaaS startup, focusing on AI-friendly UX patterns and ethical usage of this budding technology. Responsible for the design system and team processes.

unnamed (2).png

Using AI in my workflow

I built a web app which uses GPT to analyse provided icons; producing a list of tags. These tags make it easier to search for the icons within Figma. Leveraging AI to build the app, I saved over a week of mundane manual work.

usabilla_12502_screenshot_1610349928_povbj.png

Usabilla for Email

Created a concept and designed "Usabilla for Email," transforming my CEO's vision into a viable product which went on to be used by Nike, Skyscanner, KLM, and others.


💼 Linkedin

💌 [email protected]

📞 07533722920


Rebranding developer.android.com (DAC)